Competitive Intelligence

Don't just monitor your competitors - understand what's working for them...

The problem with most competitive monitoring tools is that they track everything, and all of that data is assumed to be equally useful.

But we all know that only a small portion of our own marketing will drive the majority of our results.

So the key is to identify the true source of their growth...

This is why our apps let you discover the actual keywords, content & traffic sources that drive real growth for your competitors.

Here's just a few examples:

  • Estimate actual traffic by page & keyword
    Get a clear view of where each competitor's traffic actually comes from - which rankings, and what content. (It's usually surprising).

  • Identify obvious 'pay-streaks'
    Spot intentional, recurring efforts to build visibility around key topics with ease. This reveals their best pay dirt.

  • Determine their best influencers
    Don't just track where they get mentioned - measure the impact of each publicity event, to discover influencers worth pursuing.

Those are just a handful of ways that can make sense of competitive data.

Explore all of our features here, or request access to Zag and experience a whole new world of competitive intelligence capabilities.