Organic traffic was my sole livelihood for close to a decade. Specifically, SEO. I have some thoughts on whether or not organic traffic is a fool's errand in 2018 and beyond. But first, quickly, here's my colourful SEO history: I remember my first Adwords campaign back in 2005, targeting web design … [Read more...] about Is Organic Traffic a Fool’s Game?
"What's the best channel for driving growth in [insert year here]?" It's a question that, just a few years ago, had a fairly definitive answer depending on your vertical & business model. But the rise of cross-channel audience targeting at the user level, and the shift to algorithmic optimization (instead of … [Read more...] about What’s the Best Growth Channel in 2018?