You've probably used various keyword research tools over the years to help guide your SEO strategy, and come up with content ideas as a result. I definitely have - it's a critical process. But one thing I've always found limiting about these tools is - ironically - myself. This is because while tools like … [Read more...] about The Problem With Keyword Research – and How We Solved it Using AI
Organic traffic was my sole livelihood for close to a decade. Specifically, SEO. I have some thoughts on whether or not organic traffic is a fool's errand in 2018 and beyond. But first, quickly, here's my colourful SEO history: I remember my first Adwords campaign back in 2005, targeting web design … [Read more...] about Is Organic Traffic a Fool’s Game?
"What's the best channel for driving growth in [insert year here]?" It's a question that, just a few years ago, had a fairly definitive answer depending on your vertical & business model. But the rise of cross-channel audience targeting at the user level, and the shift to algorithmic optimization (instead of … [Read more...] about What’s the Best Growth Channel in 2018?