Marketing your business is important, and you know content is key to reaching your audience and bringing in traffic. Before you have an established audience, it can seem impossible to figure out what you should write about, or how to get anyone to read it. It’s starting to feel like every post you’ve published … [Read more...] about How to Turn Your Content into a Traffic Asset
In the previous posts (part 1, part 2), we've discussed the origins of gold, why it's rare, why it's relatively easy to find - but also why very few actually strike it rich. Much like the digital landscape, it's not impossible to find a nice little spot to camp out on (usually in a well-known area), and run enough … [Read more...] about Part 3: The Art of Finding the Motherlode
Even during the early days of the gold rush, back when there was plenty of 'easy pickins', making a living was pretty tough. And very, very few struck it rich. But this actually had a lot more to do with the economics of gold mining than it did with the actual rarity of gold itself. Because as we discussed in Part … [Read more...] about Part 2: Why Finding Gold is Easy, But Getting Rich is Not
I can't fully explain why, but this summer I randomly decided to take up gold panning as a hobby. Maybe it's because BC's interior region - where I live - is peppered with hundreds of campy little restaurants & hotels named things like "The Golden Nugget Cafe", or "The Mother Lode Inn". Ad infinitum. Anyway, … [Read more...] about Golden Insights From The Gold Rush: Part 1
One of the most important, least understood, and rarely measured metrics in most businesses is their sales cycle. As in, how long does it take for your average customer to go from first click to the first transaction? This obviously depends on your product. General consumer crap like fidget spinners & yoga … [Read more...] about Good Things Come to Those Who Wait… 43 Days. Roughly.